Category Archives: 2011 Press Release

PLANET COBRA LAUNCHES THREE EXCITING NEW SHELBY COBRA VIDEOS ONLINE

Atlanta – Dec. 14, 2011 – A new series of online videos by Planet Cobra have debuted at www.goplanetcobra.com with facts, history and model-specific information about the continuation Shelby Cobra. Each exciting film features one of the three genuine Shelby models that can be built-to-order from Planet Cobra. Planet Cobra’s videos include exclusive, rare footage of the cars being piloted by Shelby American factory test driver Gary Patterson at the Las Vegas campus.

“The Shelby Cobra is the most iconic sports car of all time,” said Stephen Becker, president and CEO of Planet Cobra. “Our new series of online videos outlines a general history of the Shelbys, demonstrates their capabilities and provides facts to help collectors differentiate between the real deal and the many fakes. The videos educate and show enthusiasts how to find the Cobra of their dreams.”

Planet Cobra delivers Shelby Cobras that are a continuation of those built by Shelby American in the 1960’s. The current line-up includes the Cobra 427 (CSX4000/6000), 289 FIA (CSX7000) and street car (CSX8000) component vehicles. Cobras are available for order in either fiberglass or aluminum body.

Purchased from the Shelby factory in Las Vegas, each Cobra is entered into Shelby American’s registry and photographed during the construction. The vehicles are then shipped by Shelby American to Planet Cobra where customers can choose to have the company’s experts add a proper drive train before delivery anywhere around the globe.

“People often ask me why they should buy a genuine Shelby instead of a replica or fake,” said Gary Patterson, vice president of operations for Shelby American. “So I ask them if they gave their wife a cubic zirconium ring or prefer to wear a Rolex knock-off. There’s value and enjoyment in owning the real deal.”

Founded by Stephen Becker, one of the world’s foremost experts in Shelby cars, Planet Cobra is among the most elite dealers in the world. In addition to offering the genuine big block, street and FIA Cobra, Planet Cobra can deliver a continuation Shelby Daytona Coupe or Shelby edition GT40. The cars are available as component rollers or completed by one of Planet Cobra’s experts.

“Owning a real Shelby Cobra is one of the most exhilarating and satisfying experiences that a car enthusiast or collector will ever enjoy,” added Becker. “And we pride ourselves on making the process of buying a Cobra as much fun as it is to drive one.”

To get an exclusive look into these modern day classics, visit http://www.goplanetcobra.com/videos.html.

About Planet Cobra

Planet Cobra is the most trusted resource for buying and selling genuine Shelbys today. In the business for over 30 years, experts at Planet Cobra have access to unlimited contacts, databases and insider information that can help enthusiasts buy or sell a Shelby Cobra or Mustang at the best possible price.

Led by Stephen Becker, a well-known and respected Shelby expert, Planet Cobra offers premium customers service, unmatched experience and authentic documentation for each vehicle sold. More information is available at www.goplanetcobra.com.

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Unrestored Shelby Cobra Auction Price Outperforms Gold Market Five Fold

ATLANTA – March 2011 – Auctions America by RM posted $17,248,846 in total sales at its annual Collector Cars of Fort Lauderdale auction event last weekend. The top seller, a barn-find 1963 Shelby Cobra (chassis no. CSX 2080), changed hands for $467,500 and represents a unique opportunity to make a direct comparison between the rise in a collector cars value and that of a traded commodity – gold.

The matching-numbers CSX 2080, the fifth 289 Cobra built, was purchased by its second private owner in 1981 with $30,000 worth of gold coins. The cumulative average market gold price that year was $460 per ounce. The car was driven only once by its new owner and then parked for the next 30 years, leaving it in very original, unrestored condition for its appearance on the auction podium in Fort Lauderdale.

Since 1981 gold values have fluctuated, but have steadily been on the rise over the last decade and reached an all-time high on March 2, 2011, closing at $1,437.20 per ounce. Based on the current gold market, the original investment of gold coins has more than tripled in value and would be worth approximately $93,730 today. The $467,500 selling price of CSX 2080 represents an increase of about 15 times the original purchase price of $30,000 and outperforms the gold market five times over.

“Recently the media has explored the value of collector cars as more than just items to drive and enjoy as a hobby. There is strong potential for beautiful and rare automobiles as tangible assets to offer good returns on a collectors investment,” stated Donnie Gould, President, Auctions America by RM.

“To avoid disappointment we always counsel our clients to research potential purchases well and, above all else, buy cars that they are truly passionate about,” added Gould.

Presenting all categories and genres of motor cars, the 2011 Collector Cars of Fort Lauderdale event saw a total of 498 automobiles go under the hammer with a 68 percent sell through rate. Registered bidders representing 15 different countries participated in the auction onsite, on the phone and over the Internet.

Collector Cars of Fort Lauderdale Top 5 Sales:

1963 Shelby Cobra, CSX 2080: $467,500
1932 Duesenberg Model J Dual Cowl Phaeton, Engine no. J315: $440,000
1957 Desoto Adventurer: $187,000
1995 Batmobile from the film Batman Forever: $165,000
1938 Ford Hot Rod: $165,000

Complete official results for the 2011 Collector Cars of Fort Lauderdale auction are posted online at www.auctionsamerica.com

ABOUT PLANET COBRA

Planet Cobra is the most trusted resource for buying and selling genuine Shelbys today. The company has been in the business for over 30 years and has access to unlimited contacts, databases and insider information that can help enthusiasts buy or sell a Shelby Cobra or Mustang at the best possible price.

Stephen Becker, well-known and respected Shelby expert, is one of the most prolific authorities on Shelby automobiles. His expertise and in-depth knowledge has been tapped by clients to purchase, consign and restore original Shelbys. Becker has been retained by key auto groups and leaders to authenticate and value Shelby vehicles. More information is available at www.goplanetcobra.com.

NEW SHELBY AMERICAN FIVE-YEAR AGREEMENT WITH DEALER PLANET COBRA TO KEEP SALES FLOWING

ATLANTA – March 31, 2011– Shelby American and Carroll Shelby Licensing recently signed a five-year extension to its dealer agreement with Planet Cobra, which has delivered more Shelby Cobras than any other dealer in the world over the past three years. The long term agreement grants Planet Cobra the right to retail the Shelby 427, FIA and Street Cobras to customers worldwide.

Stephen Becker is principal at Planet Cobra. As a youngster, he started penning letters to his hero, Carroll Shelby. They forged a friendship beginning with that correspondence, which shaped the youth’s life.

“I got to know Stephen Becker when he started writing me letters as a 10 year old kid,” said Carroll Shelby, founder of Shelby American. “Over the years, he’s become an expert in Shelby cars and has really learned the car business.”

Mr. Becker has grown into the leading expert on Shelby cars. In 2008, Becker became a dealer for Carroll Shelby’s company, Shelby American and secured an agreement with Carroll Shelby Licensing. Since then, he has consistently been one of the top volume Shelby Cobra dealers.

“It’s a privilege to be a part of the Shelby team,” stated Becker. “As a kid, I was disappointed that I missed being part of Carroll’s crew in the 1960s. I got a second chance when he began building genuine Cobras again. It’s a thrill to work with this living legend.”

Mr. Becker was one of the youngest individuals to be selected as a finalist for the Ernst &Young/Inc Magazine “Entrepreneur of the Year” in the early 1990s. He currently operates two businesses, Genuine Shelby and Planet Cobra, under the Stephen Becker LLC umbrella.

Genuine Shelby is tapped by clients to purchase, consign and restore original Shelby GT350 and GT500 Mustangs. It also offers appraisals of Shelby cars built from 1962-1970, as well as representation of Shelby cars at auctions such as Barrett-Jackson, RM and Mecum. The other is Planet Cobra, his Shelby Cobra dealership. Over the past two years, Planet Cobra delivered more continuation Shelby Cobras to customers than any other authorized dealer in the world.

Built from 1962-1967, the CSX2000 and CSX3000 series small block Shelby Cobras were feared by owners of Ferrari, Jaguar, Chevrolet, Porsche and Aston Martin sports cars. The competition version dominated racing, culminating in the 1965 FIA World Championship.

Carroll Shelby is manufacturing the Cobra once again but with a choice of an aluminum or fiberglass body. The cars are component vehicles built to order and delivered as a rolling chassis by Shelby American, less drive train, with a proper MSO to Planet Cobra. After delivery from Shelby American, Mr. Becker’s company can then arrange for the appropriate small or big block engine to be fitted to the car, or his customer can choose to install it. Info about options and availability can be found at www.planetcobra.com.

ABOUT PLANET COBRA

Planet Cobra is the most trusted resource for buying and selling genuine Shelbys today. The company has been in the business for over 30 years and has access to unlimited contacts, databases and insider information that can help enthusiasts buy or sell a Shelby Cobra or Mustang at the best possible price.

Stephen Becker, well-known and respected Shelby expert, is one of the most prolific authorities on Shelby automobiles. His expertise and in-depth knowledge has been tapped by clients to purchase, consign and restore original Shelbys. Becker has been retained by key auto groups and leaders to authenticate and value Shelby vehicles. More information is available at www.goplanetcobra.com.

PLANET COBRA TO SELL GENUINE 427 SHELBY COBRA AT 40TH ANNIVERSARY BARRETT-JACKSON SCOTTSDALE AUCTION

ATLANTA –January 3, 2011- Stephen Becker, president and CEO of Planet Cobra and the largest volume Shelby Cobra dealer in the world, will auction Shelby Cobra CSX4779 (VIN #4779) featuring an aluminum 427 engine at the 40th Annual Barrett-Jackson Collector Car Auction in Scottsdale. The rare, big-block Cobra (Lot #1264.1) is set to cross the stage on Saturday, Jan. 22, during the live broadcast of SPEED. Planet Cobra sells authentic, new and collector Shelby Cobras to clients internationally, as well as supports Shelby parts and restoration programs for enthusiasts and collectors worldwide.

“The modern incarnation of Carroll Shelby’s ultimate weapon, the Shelby Cobra 427, retains the overwhelming performance of the original while employing modern materials and construction techniques,” said Becker. “There are not any new CSX4000 cars available today and very few pre-owned ones become available. This makes CSX4779 a rare, treasured collectible that will capture the attention of most automotive enthusiasts attending the auction.”

CSX4779 is LeMans Blue with Wimbledon White LeMans stripes. It is equipped with an all aluminum engine, robust manual transmission, independent front and rear suspension and four wheel disc brakes. CSX4779 includes the original MSO signed personally by Carroll Shelby.

Highlights include:

  • LeMans Blue fiberglass body and black interior
  • It is fully loaded with all factory available options including leather interior, etc.
  • Powered by the famous 427 c.i.d. engine that produces an estimated 455 hp
  • 5-speed transmission
  • Independent front and rear suspension
  • 4-wheel disc brakes

“With only 2,400 miles on the car and one owner, the CSX4779 will be one of the most highly prized cars at the Barrett-Jackson auction in Scottsdale,” added Becker. “It’s appropriate to sell one of the most iconic cars in the world at one of the most celebrated car auctions in the world, especially during their big 40th celebration.”

ABOUT PLANET COBRA

Planet Cobra is the most trusted resource for buying and selling genuine Shelbys today. The company has been in the business for over 30 years and has access to unlimited contacts, databases and insider information that can help enthusiasts buy or sell a Shelby Cobra or Mustang at the best possible price.

Stephen Becker, well-known and respected Shelby expert, is one of the most prolific authorities on Shelby automobiles. His expertise and in-depth knowledge has been tapped by clients to purchase, consign and restore original Shelbys. Becker has been retained by key auto groups and leaders to authenticate and value Shelby vehicles. More information is available at www.goplanetcobra.com.

PROCEEDS FROM SHELBY COBRA TO BENEFIT BARRETT-JACKSON CANCER RESEARCH FUND IN MEMORY OF RUSS AND BRIAN JACKSON

ATLANTA –January 3, 2011- Planet Cobra President Stephen Becker auctioned a Shelby Cobra CSX4000 roadster at the Barrett-Jackson Scottsdale Auction on Saturday, Jan. 22. $5,000, from the sale, will benefit the Barrett-Jackson Cancer Research Fund in Memory of Russ and Brian Jackson at the Translational Genomics Research Institute (TGen). The fund was created by Barrett-Jackson CEO Craig Jackson for the Phoenix-based non-profit organization to research and find cures for diseases, such as cancer, neurological disorders and diabetes.

The highest bidder took home the CSX4779, fitted in Guardsmen Blue with Wimbledon White Le Mans stripes. It is equipped with a period correct 427 side oiler engine, robust manual transmission, all-independent suspension and four-wheel disc brakes. CSX4779 includes the original MSO signed personally by Carroll Shelby.

Highlights include:

  • LeMans Blue fiberglass body and black interior
  • Powered by the famous 427 c.i.d. engine that produces an estimated 455 hp
  • 5-speed transmission
  • 4-wheel disc brakes
  • 2,400 miles

Thanks to Planet Cobra, the new owner now has a genuine Shelby Cobra with helping an unusual provenience while also helping in the fight against life-threatening diseases.

ABOUT PLANET COBRA

Planet Cobra is the most trusted resource for buying and selling genuine Shelbys today. The company has been in the business for over 30 years and has access to unlimited contacts, databases and insider information that can help enthusiasts buy or sell a Shelby Cobra or Mustang at the best possible price.

Stephen Becker, well-known and respected Shelby expert, is one of the most prolific authorities on Shelby automobiles. His expertise and in-depth knowledge has been tapped by clients to purchase, consign and restore original Shelbys. Becker has been retained by key auto groups and leaders to authenticate and value Shelby vehicles. More information is available at www.goplanetcobra.com.

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50TH ANNIVERSARY SHELBY “STREET” COBRA SELLS OUT WITHIN 48 HOURS OF ANNOUNCEMENT

LAS VEGAS –January 3, 2011- Jan. 31, 2011– Within 48 hours of the official introduction of the 50th Anniversary Shelby Cobra Street Car by Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc., (CSBI.PK), all 50 cars were purchased by consumers and Shelby dealers. The Anniversary Shelby Cobra was unveiled to journalists during the Barrett-Jackson Auction in Scottsdale, Ariz., on Friday, Jan. 21, 2011. The entire run of cars was snapped up when the announcement was made public in an official news release.

“The strong demand for these cars proves that the Shelby Cobra is still as desirable and sought after today as it was 50 years ago,” said John Luft, president of Shelby American. “People who didn’t have the opportunity to buy one in the 1960s jumped at the chance to own one of these very special collector’s edition Shelby’s. Although the entire factory allocation has been spoken for, a few of these anniversary cars are still available from our Shelby Cobra dealers who seized the opportunity and bought multiple cars.”

Shelby American ceased manufacturing the original small block Cobra in 1965. In 1996, Carroll Shelby returned it to the streets as the CSX8000 continuation series Shelby Cobra. The cars incorporate safety and performance improvements without sacrificing originality. The Cobras retain the authentic style leaf spring suspension but are upgraded to contemporary standards while the bodies are available in aluminum or fiberglass. Cobras can be ordered from an official Shelby Cobra dealer. Each car is built to order with the customer choosing body color and stripe configuration; it is delivered as a rolling chassis, less drive train, with a 1962 MSO. The continuation Shelby Cobra can be fitted with a proper drive train by a customer or dealer.

The limited edition street Cobras will all be painted “Shelby black” with a rich wine colored leather interior, special 50th Anniversary badges, wire wheels, Wilton Wool carpeting, modern brake discs and a stronger frame. MSRP for the 50th Anniversary Shelby Cobra starts at $69,995 for a fiberglass or $134,995 for an aluminum bodied car, without drive train. Information about the car can be found at http://shelbyamerican.com/50th.asp.

ABOUT SHELBY AMERICAN

Founded by legend Carroll Shelby, Shelby American manufactures and markets performance vehicles and related products. The company manufactures authentic continuation Cobras, including the 427 S/C, 289 FIA and 289 street car component vehicles. The company offers the GT350 and GT500 Super Snake post-title packages for the current generation Ford Mustang. For more information, visit www.shelbyamerican.com.

ABOUT PLANET COBRA

Planet Cobra is the most trusted resource for buying and selling genuine Shelbys today. The company has been in the business for over 30 years and has access to unlimited contacts, databases and insider information that can help enthusiasts buy or sell a Shelby Cobra or Mustang at the best possible price.

Stephen Becker, well-known and respected Shelby expert, is one of the most prolific authorities on Shelby automobiles. His expertise and in-depth knowledge has been tapped by clients to purchase, consign and restore original Shelbys. Becker has been retained by key auto groups and leaders to authenticate and value Shelby vehicles. More information is available at www.goplanetcobra.com.

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